Traditionally, Websites are designed for Desktops first before being scaled down for Mobile Devices. With the majority (55%) of all Web Traffic now coming from Mobile Devices, we challenged the status quo by adopting a Mobile-First approach to design. Besides, it always proves more natural to scale up an experience than to numb one down. It’s obvious then that Mobile-First will play a significant role in the future of Design.
The Neighbours First Website was intentionally designed to be Responsive in nature - as the Browser shrinks, the design adapts accordingly to accommodate the smaller Display in real-time. This ensured that the Website didn’t have to function as a separate Mobile site altogether, thereby halving the effort required to maintain a content-heavy Website. Neighbours First is a truly immersive Storytelling experience that snugly fits into your palm of your hand.
By narrowing the page margins, we were able to better guide a Reader's eyes down a more linear, less horizontal path. This provides for a more natural reading experience, thereby enabling the design to disappear and the content to take centerstage - hence unlocking the sweet spot where true immersion occurs.